MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 22.1, Problem 22.1LR
Summary Introduction

To discuss: The four basic practices “that really work” which characterize the industry leading firms.

Introduction:

Marketing managers uses various ways to the success of the organization. Many had a question of what business practices are used towards the success of the organization.

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