MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 22, Problem 3BYMP

a)

Summary Introduction

To discuss: Whether special actions are needed to exploit correct deviations or opportunities in four critical factors.

Introduction:

Evaluation is the one of the steps in strategic marketing process. This is the final step in the process where the deviations or corrections can be made or rectified.

b)

Summary Introduction

To discuss: The frequency taken to monitor the four critical factors.

Introduction:

Evaluation is the one of the steps in strategic marketing process. This is the final step in the process where the deviations or corrections can be made or rectified.

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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.
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