MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
Question
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Chapter 22, Problem 5VC
Summary Introduction

Case summary:

Person VC is the vice president at Company G. She explains the evaluation of marketing plan for bakery warm delights. Company faces various issues mainly the market environment. This company mainly focused the women with kids as they prepare treats often for group of kids. Research of Person VC shows the price is $2 which does not fit the trend. So targeting the women with kids may be a conservative approach.

Finally the team succeed after taking business and personal risk.

Characters in case:

Company WD

Person VC

To discuss: The recommendation for Person VC by Person X to increase the sales of Company WD.

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