MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 22, Problem 2AMK
Summary Introduction

To discuss: The effects of ratio of incremental sales revenue to incremental marketing efforts when upward sloping straight line on sales response function.

Introduction:

The cause and effect of the sales with sales effects is termed as sales response function or sales response curve.

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