Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 21.3, Problem 21.4LR
Summary Introduction
To discuss: Eight second rule
Introduction:
People feel online shopping gives them a convenience to purchase. Under the head convenience the eight second rule exists.
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Rae, M., (2021). Building ethical supply chains: The case of H&M in China. In SAGE Business Cases.Links to an external site. SAGE Publications, Ltd.
create a 2–4-minute word document to video record discussing the details for the assignment noted below. Be creative and use effective communication skills. Post the references used as a separate Word document.
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Include more than one alternative, detailing the advantages/disadvantages of each and…
Part 2 of your Marketing Plan
Sections 1-5 of your Portfolio Project were completed in Module 2's Portfolio Milestone 1. This is the second part of the marketing plan Portfolio Project that will be submitted in Module 7. Here you will complete the strategic analysis of Vietnam and the AI-powered smart standing desk. You will explore the external and internal environment where the organization would operate and determine the option entry mode into this market. Part two of your plan should include all of the following areas:
Local and Global Competitors
Identify existing local companies that you will be competing against
How are they positioned?
Identify if other global companies are present in this market
How are they positioned?
Do you feel that you need to adapt your positioning to this market in order to compete directly against them?
Situation Analysis
Now that you have acquainted yourself with the international market you considering expanding to, it is time to conduct an…
Part 2 of your Marketing Plan
Sections 1-5 of your Portfolio Project were completed in Module 2's Portfolio Milestone 1. This is the second part of the marketing plan Portfolio Project that will be submitted in Module 7. Here you will complete the strategic analysis of Vietnam and the AI-powered smart standing desk. You will explore the external and internal environment where the organization would operate and determine the option entry mode into this market. Part two of your plan should include all of the following areas:
Local and Global Competitors
Identify existing local companies that you will be competing against
How are they positioned?
Identify if other global companies are present in this market
How are they positioned?
Do you feel that you need to adapt your positioning to this market in order to compete directly against them?
Situation Analysis
Now that you have acquainted yourself with the international market you considering expanding to, it is time to conduct an…
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