Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 21.1, Problem 21.1LR
Summary Introduction
To find: The term refers to the customer-imitated practice of generating content on a marketer’s website that is customer tailored to an individual’s specific preference and need.
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Students have asked these similar questions
From a marketer's perspective, what people buy when they purchase a product is really _________________________________
a.
A group of physical or functional characteristics
b.
Satisfaction or want rather than a physical object
c.
Often nothing more than advice
d.
An absolute necessity for the maintenance of life and limb
______________ is the understanding of the target markets and carrying all activities that will best serve the consumers through a constructive marketing strategy?
Marketing Channels
Management Process
Marketing Management
Management
Orchestrating a great ______________ isa powerful way to differentiate a service forwhchthere are alternatives
Advertisement Marketing
Concept Customer
Experience Buyer Process
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- All of the following are strategies a marketer would use to lead consumers into making the final step toward a purchase EXCEPT which one? a. offer rebates b. offer special promotional prices c. use extensive "teaser" advertising d. offer premiums e. offer add-on featuresarrow_forwardThe use of social media as a marketing tool has led to ________, which involves the promotion of products or services to customers who don't know they are being marketed to. A) voice of the customer (VoC) marketing B) touchpoints C) native advertising D) geographic segmentation E) behavioral segmentationarrow_forwardMarketers should only use bots if they have the resources for 24-hour coverage. True or Falsearrow_forward
- The objective of your study is to determine what makes print advertising of men’s personal care products effective. A recording unit for content analysis would be _____. Multiple Choice word in the ads themes or ideas embedded in the ads source of the ads (magazines, newspapers) products featured in the ads print ads for men’s personal care productsarrow_forwardThey are people who are both willing and capable of buying a particular products or services in a particular market. A. Potential market B. Available market C. Target market D. Penetrated marketarrow_forwardWhen users click on a display ad, the landing page should match the ad's: A) Value proposition B) URL C) Domain D) Alt-Textarrow_forward
- Products in ________ categories often require more advertising to establish a unique image than do products that provide distinct benefits.arrow_forwardThe company use repetitive advertising in T.V. and Emphasize Price Promotion and in-store marketing stimuli to facilitate customers in: a. Hedonic Search b. Internal search c. Passive Search d. External Searcharrow_forwardthe term marketing refers to: a) new product concepts and improvements b) selling c) advertising and promotion activities d) a philiosophy that stresses customer satisfaction e) planning sales campaignsarrow_forward
- An advertisement in a fashion magazine is designed to look like an article in the magazine so that consumers may mistake it for an unbiased article. This is an example of ________ advertising.arrow_forward1) What is the primary objective of transaction-focused selling? A) creating value through repeat business transactions B) building a relationship with the customer C) lowering the cost of goods sold to the customer D) maximizing sales in the short run 2) Which of the following aspects of achieving a market orientation do salespeople have the most opportunity to participate in? A) gathering information about customers needs B) sharing information throughout the organization C) influencing the market direction D) ensuring high levels of customer satisfaction 3) What does the extensive direct contact that salespeople have with existing and prospective customers lead many companies to do? A) rely more on call centre information B) treat salespeople as key sources of market information and feedback C) recruit and hire only those people who have extensive retail experience D) hire outside companies to perform marketing research 4) According to the textbook, how are the steps in the…arrow_forwardIs a classified ads site a good place to post ads? Word count = 100-200arrow_forward
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