Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 21, Problem 1AMK
Summary Introduction

To discuss: The reason why people are not choosing online shopping even though they have internet facilities.

Introduction:

An electronic mode of purchasing goods and services through online is said to be online shopping.

Expert Solution
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Explanation of Solution

Most of the people have trust issues in online shopping. For example, invasion of privacy and credit card fraud. The consumers can easily fails in the online purchasing through their attractive offers, discounts, and coupons.

Summary Introduction

To discuss: The reason why Person X is unwilling to purchase on online.

Expert Solution
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Explanation of Solution

Mainly people are unwilling to buy electronics products through online as they have many outlets through direct sales. Because they don’t think it is a safer mode to purchase online than the direct sales.

Summary Introduction

To discuss: Whether online shopping benefits even though the consumer does not purchase.

Expert Solution
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Explanation of Solution

Consumers are benefited even though they do not shop online. The benefits like they can get to know about the products and service can make research on the required product, price, and availability.   Thus, consumers get benefited even though they do not shop online.

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Students have asked these similar questions
Have you made an online purchase? If so, why do you think so many people who have access to the Internet are not also online buyers? If not, why are you reluctant to do so? Do you think that electronic commerce benefits consumers even if theydon’t make a purchase?
Were you familiar with the DRIs prior to reading this chapter? Do you think most Americans are familiar with them? Are the DRIs valuable to the average consumer? Why or why not?
Satisfied customers remain in the relationship with your company all the time? Why? Why not?
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