Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 21, Problem 1AMK
Summary Introduction
To discuss: The reason why people are not choosing online shopping even though they have internet facilities.
Introduction:
An electronic mode of purchasing goods and services through online is said to be online shopping.
Expert Solution
Explanation of Solution
Most of the people have trust issues in online shopping. For example, invasion of privacy and credit card fraud. The consumers can easily fails in the online purchasing through their attractive offers, discounts, and coupons.
Summary Introduction
To discuss: The reason why Person X is unwilling to purchase on online.
Expert Solution
Explanation of Solution
Mainly people are unwilling to buy electronics products through online as they have many outlets through direct sales. Because they don’t think it is a safer mode to purchase online than the direct sales.
Summary Introduction
To discuss: Whether online shopping benefits even though the consumer does not purchase.
Expert Solution
Explanation of Solution
Consumers are benefited even though they do not shop online. The benefits like they can get to know about the products and service can make research on the required product, price, and availability. Thus, consumers get benefited even though they do not shop online.
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Task Description:
One of the most important questions faced by business leaders in the strategic marketing process is a
choice of timing to launch new product/technologies and enter new markets. There are two options: to
be a pioneer or to be a follower. Both have advantages and risks, the relative success of each strategy
depends on several factors, both internal and external.
Tasks: Answer the following essay questions:
1. What are the advantages of being a pioneer and follower company? Provide examples of
successful pioneer and follower companies.
2. What product life cycle strategies do successful pioneer and follower companies implement to
increase growth and maintain a strong competitive advantage? Provide examples of companies
to support statements made.
Follow instruction:
1. Word: within 2500 word, not bellow 2400.
2. Give table, charts, diagrams, graphs and images should be properly cited and properly named.
What is a good response to this statement?
Hi Class,
The global company that I believe does an excellent job of marketing is Salesforce. According to Salesforce, the International Data Corporation (IDC) ranked Salesforce as the #1 CRM vendor worldwide. (Salesforce, 2024) Every business relies on a CRM to manage its contact data, specifically, the contact information so that sales and marketing teams can communicate with the customers, prospects, vendors, partners, affiliates, and any other contact that conducts business with the company. CRM systems are the lifeline of the sales team.
I believe the success of Salesforce’s marketing strategy lies in their ability to become experts of their buyers—the buyer's needs and challenges, buying drivers, social and economic drivers, and trial-to-product adoption strategies. Salesforce is constantly innovating its platform to stay ahead of competitors. The company also leverages strategic acquisitions such as Tableau and Slack to propel growth…
What is a good response to this post?
Hi Class,
The global company that I believe does an excellent job of marketing is Salesforce. According to Salesforce, the International Data Corporation (IDC) ranked Salesforce as the #1 CRM vendor worldwide. (Salesforce, 2024) Every business relies on a CRM to manage its contact data, specifically, the contact information so that sales and marketing teams can communicate with the customers, prospects, vendors, partners, affiliates, and any other contact that conducts business with the company. CRM systems are the lifeline of the sales team.
I believe the success of Salesforce’s marketing strategy lies in their ability to become experts of their buyers—the buyer's needs and challenges, buying drivers, social and economic drivers, and trial-to-product adoption strategies. Salesforce is constantly innovating its platform to stay ahead of competitors. The company also leverages strategic acquisitions such as Tableau and Slack to propel growth and…
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