Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 21.4, Problem 21.4LO
Summary Introduction
To discuss: Cross-channel consumers and the role of multi marketing in reaching the cross-channel consumers.
Introduction:
The customers who shops offline and buy through online, or who shops online and buys offline are termed as cross-channel consumers.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Define cross-channel consumers and the role of multichannel marketing in reaching these consumers.
utilizing the concepts of push and pull marketing , analyze how digital channels and traditional channels can complement each other in a comprehensive marketing strategy
critically evaluate and analyze how both digital and traditional channels can complement each other in a comprehensive marketing strategy
Knowledge Booster
Similar questions
- analyze potential shifts in consumer preferences and social and cultural trends including ethics and sustainability that might impact the balance between digital and traditional channels and how they might evolve.arrow_forwardWhat are Distribution channels in marketing and also explain its functionsarrow_forwardHow can businesses use multichannel marketing to reach customers through multiple channels simultaneously?arrow_forward
- In your opinion, what is the most important factor for companies to consider when designing and managing the marketing channels? Is it channel organization, channel behavior, or marketing logistics and supply chain management? Moreover, how can companies ensure that the marketing channels effectively deliver customer value while also optimizing their own business operations and profitability?arrow_forwardDefine the six types of power that occur in a marketing channel?arrow_forwardWhat kinds of marketing channel functions can be performed over the Internet? Why Can marketers ignore distribution and supply chain management? Why or why not?arrow_forward
- Discuss and Explain comprehensively the Conflict Versus Competition Channels in terms of Behavioral Processes in Marketing Channels.arrow_forwardGraphically explain the multi-channel marketing system?arrow_forwardWhat other industries’ channels of distribution have been impacted dramatically by online, mobile and social media?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning