Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 20, Problem 20.7CTE
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To discuss: The way Person X measures the effectiveness of the program and the way he communicates his efforts to the loyal customers.
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Principles of Marketing, Student Value Edition (17th Edition)
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