Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
Question
Book Icon
Chapter 20, Problem 20.23MML
Summary Introduction

To discuss: The principle which helps the marketing managers to evaluate the moral significance of the situations faced by them.

Blurred answer
Students have asked these similar questions
Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.
How does holistic marketing align marketing efforts with the overall business strategy and goals?
Describe each of the five marketing management orientations and identify which of these appears to be best for society.
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage