Chapter 20, Problem 20.16VC

Summary Introduction

Case summary:

Product H generates $130 million in yearly revenues in the previous year was started as the founder did not like the beverage coolers options at the convenience stores. Thus, with the aid of former professor, the founder launched Product H, which is the nation’s organic bottled tea.

Product H established to assist the economic structure of the impoverished nations. It bought raw items from Country A’s farmers and invested in its supplier to farmer to assist them to become an independent. Though, Product H is a total subsidiary of Company C, it exists to function on the social responsibility principles set up by its founders.

Characters in given case:

Product H

To discuss: How Product H practice sustainable marketing.