Principles of Marketing, Student Value Edition (17th Edition)
Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 20, Problem 20.9AC
Summary Introduction

Case summary:

The Social media F modified its rules by permitting the posts of the teens to become public. In prior to its change, Media F permitted 13-17 year old individual’s posts to be viewed only by their friends of friends, and only by their friends.

Few criticism on the decision of F arises, few argues that the change in their decision affects the safety of the individuals mainly the children. Media F’s response for that argument was that the policy change was due to teenagers wish to post publicly mainly for fund raising or for any social messages and activates. However, few precautions like a warnings was given to the teens before posting it publicly.

Characters in given case:

Company F: A famous social media.

To discuss: Whether Media F is acting responsibly or just attempting to monetize children’s as critics claim:

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