Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 2, Problem 2.6CTE
Summary Introduction

To analyze: The strategy from the product/market grid and the appropriate marketing mix to implement the strategy.

SWOT analysis is formed to evaluate the competitiveness of the company to identify its own strength, weakness, opportunities and threats.

Summary Introduction

To discuss: Analyzing the strategy to form the market\product mix expansion grid and an appropriate marketing mix to implement these strategies.

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