Chapter 2, Problem 2.12MA

Summary Introduction

Case summary:

It is stated that majority of the people are under the autocratic regimes, with a limited access to internet. But, there is a change with new market opportunities for the companies that are specialized in technologies that are related to digital monitoring. An unfair regime has to build a digital police state is commercially available and is being applied.

The Company BCS manufactures the filtering devices are used in Country S in order to unrest the civil unrest. Though the company acknowledges it makes a claim that it did not sell the products to the government of Country S. There are many states that demand for data mining software, the surveillance cameras, and the cutting-edge technologies that collect the biometric information.

Characters in the case:

Company BCS

Country S

Marketing mix:

Marketing mix is a tool that a company uses to promote its brand or product in the market. There are different tools that a company must consider to produce according to the responses from target market. There are four marketing tool such as:

• Product
• Place
• Price
• Promotion

To determine: Whether Company BCS illegally sells the products to Country S and the element of marketing mix that is most related to this issue.