Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 2, Problem 2.18CC
Summary Introduction
Case summary
Company D is the famous for the products like hand dryers, vacuum cleaner, and fans. This company is about to hit the market with sink faucet.
Person D is the back born of the company. His method of developing the product is different from others. He assesses the real needs of the customers.
To discuss: The market-oriented mission statement for Person D.
Characters in the case:
- Company D
- Person D
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Principles of Marketing (16th Edition)
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