Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 2, Problem 2.11MA
Summary Introduction
Case summary: About half of the population in the world are under autocratic rules which limits the access of Internet. This has opened entry for new market opportunities for many companies in digital monitoring technologies field. A oppressive regime is obligated to construct a digital police state which accessible.
Characters in the case: Company BCS.
Introduction: Marketing strategy is the systematic preparation figured especially to achieve the marketing goals of the business. It gives a proposal to accomplishing these marketing objectives. It is the element of a marketing plan.
To Determine: Whether companies are let to follow a market development strategy wherever they find demand.
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