Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 2, Problem 2.5AYK
Summary Introduction

To determine:

How to make an effective presentation when the audience is distracted?

Introduction:

It is a difficult task to keep the attention of the audience during a presentation as they are easily distracted by mobile phones, others in the audience, and by their own thought processes. However, presenters must use different tactics to maintain the attention of the audience.

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