Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 2, Problem 1EYSCTP
Summary Introduction

To determine:

The lessons that a business can learn from celebrity Facebook pages.

Introduction:

Social networking has redefined communication by dissipating the geographic boundary restrictions. The two fundamentals of social networking are profiles and their connections. Facebook is a widely used social networking platform that connects businesses, celebrities with the rest of the world.

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Being in the procurement team for one of the major automotive companies such as GM or Toyota. How to Appraise the best strategy to source for microchips based on portfolio analysis. Give reasons to support in the context of the automotive industry. Note: The procurement spend on microchips is a small fraction of the Bill Of Materials (BOM) of an automobile.
One of the challenging issues in determining the appropriate sourcing strategy is whether a company should choose 'single sourcing (i.e. the company buys the entire item from one supplier)' or multiple sourcing (i.e. the company buys an item from more than one suppliers)'. Using the five objectives of procurement Examine which procurement objectives can be best served via 'single sourcing.' Give reasons Another issue in determining the appropriate sourcing strategy is whether to choose a large or small supplier. Again, show which procurement objectives can be best served with a large supplier. Provide supporting reasons.
According to 'AutoForecast Solutions', the global automotive industry lost 11.3 million units of production in 2021 due to the shortage of microchips. In fact, the shortage is one of the reasons that Tesla is not going to introduce new models of cars this year. I have learned 'Portfolio Analysis' as a part of the strategic sourcing process. Would like to know what is the purpose of conducting portfolio analysis? using own words and not a generic one
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