Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 2, Problem 1CA
Summary Introduction

To determine:

Should a higher standard of appearance be imposed on customer facing employees than the employees who do not?

Introduction:

Stricter standard or higher standard of appearance should be imposed for customer facing employees for the betterment of the company.

Expert Solution & Answer
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Answer to Problem 1CA

Solution:

When dealing with one on one customer facing, it’s all about maintaining the reputation of the company. Being customer friendly and open minded in your communication skills plays an integral part as a front office employee. The attitude you display in the level of honesty sends out positive or negative outlook to your customer. Clean shaven, dressed in formal attire (even on dress down day) sends a more positive image to the customer in a bank, compared to an employee who’s dressed shabbily or in attire that would otherwise suit a salon company, who might offend your million-dollar investor.

Explanation of Solution

Non-verbal communication plays a key role in business and business etiquette. It plays a vital role in communication and strengthens or weakens the message one intends on delivering. Personal appearance plays a major part in this form of communication as well and paying attention to detail in a business setting is a sign of respect, also helps you send out a positive outlook of the career you are engaged in.

For instance, choosing well-tailored clothes (doesn’t necessarily have to be expensive or known brands per say) as long as it fits well and is the appropriate ‘style’ that suits the ‘job’ you’re in. Also choosing the right accessories to go along with the outfit helps one give out an elegant, refined and smooth finish to your identity.

Maintaining high standards in attire and communication for customer dealing employees sends out the precise attitude and values by the company.

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