EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Question
Chapter 2, Problem 2.20CC
Summary Introduction
Case summary
Company D is the famous for the products like hand dryers, vacuum cleaner, and fans. This company is about to hit the market with sink faucet.
Person D is the back born of the company. His method of developing the product is different from others. He assesses the real needs of the customers.
To discuss: Whether Company D has a business portfolio
Characters in the case:
- Company D
- Person D
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