EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 2, Problem 2.6CTE
Summary Introduction

To analyze: The strategy from the product/market grid and the appropriate marketing mix to implement the strategy.

SWOT analysis is formed to evaluate the competitiveness of the company to identify its own strength, weakness, opportunities and threats.

Summary Introduction

To discuss: Analyzing the strategy to form the market\product mix expansion grid and an appropriate marketing mix to implement these strategies.

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