EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 2, Problem 2.17VC
Summary Introduction
Case summary: Company O is expertise in creating handheld tools. During the past the company has considered as an award-winning manufacturer which has managed to move its product in every home based on its consistent and non-traditional marketing strategy. In terms of a highly competitive and turbulent market Company O has focused on evaluating and modifying its marketing strategy to develop its brand value.
Characters in the case: Company O
To Determine: The way Company O modified its marketing mix and to comment whether it changes in line with its mission.
Introduction: The marketing mix alludes to the arrangement of activities, or strategies, that an organization uses to advance its image or item in the market.
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