Operations and Supply Chain Management 9th edition
Operations and Supply Chain Management 9th edition
9th Edition
ISBN: 9781119320975
Author: Roberta S. Russell, Bernard W. Taylor III
Publisher: WILEY
bartleby

Concept explainers

Question
Book Icon
Chapter 2, Problem 2.1ASC
Summary Introduction

Case summary:

Denim jeans sell about 2 billion pairs annually worldwide, with a sales value of $55 billion. Most consumers in U own at least one pair and on average 7 pairs. Most A consumers expect jeans to last longer than other clothes in the closet.

According to merchants, price is not always the prime factor when buying jeans. Customers are willing to pay more for better quality, fit and durability. As a general rule, quality is the most important factor along the global supply chain- from the cotton growers, the manufacturers up until the retailers.

Customer perception of quality has several attributes such as the fit, feel and look. In general buyers are willing to pay more for a higher cotton content in the denim. However, quality is determined by a vast number of factors such as the manufacturing process, the quality of the rivets, buttons, zippers and trim used.

To determine:  The quality attributes that affect your purchasing decision for denim jeans.

Expert Solution & Answer
Check Mark

Explanation of Solution

The quality attributes that affect my purchasing decision for denim jeans are:

Fit – the jeans must fit comfortably without being too tight.

Quality – jeans are expected to last so I prefer jeans that are made of high-quality material, buttons and zippers so that they last at least a few years.

Feel – the fabric must not be too rough as jeans are usually worn for a long period during the day and should make the wearer feel comfortable.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Should loyal consumers (VLC) be offered quality products and services at premium rates because their business demand is high? Can they be allowed less service if their VLC is low? Please explain.
One of the products Company Miraitowa manufactured and plans to sell in Tokyo is vacuum insulated water bottles with a picture of the Olympic Mascot on. Discuss the four different ways in which a customer can perceive the value of vacuum insulated water bottles.
If most consumers cannot identify any difference in quality among similar products, consumers will be most likely to choose which product to buy based on: the price of the product. the firm's cost of production. the size of the producing firm. geographic origin of the product.

Chapter 2 Solutions

Operations and Supply Chain Management 9th edition

Ch. 2 - Prob. 13.1ASCCh. 2 - Prob. 1QCh. 2 - Prob. 2QCh. 2 - Prob. 3QCh. 2 - Prob. 4QCh. 2 - Prob. 5QCh. 2 - Prob. 6QCh. 2 - Prob. 8QCh. 2 - Prob. 9QCh. 2 - Prob. 10QCh. 2 - Prob. 12QCh. 2 - Prob. 13QCh. 2 - Prob. 14QCh. 2 - Prob. 15QCh. 2 - Prob. 17QCh. 2 - Prob. 21QCh. 2 - Prob. 22QCh. 2 - Prob. 23QCh. 2 - Prob. 24QCh. 2 - Prob. 25QCh. 2 - Prob. 26QCh. 2 - Prob. 27QCh. 2 - Prob. 28QCh. 2 - Prob. 29QCh. 2 - Prob. 30QCh. 2 - Most students live in a dormitory or apartment...Ch. 2 - Prob. 32QCh. 2 - Describe, in general, how the J.D. Power Circle...Ch. 2 - Select a product that you own (like a cell phone,...Ch. 2 - Prob. 35QCh. 2 - Prob. 36QCh. 2 - Prob. 37QCh. 2 - Prob. 38QCh. 2 - Prob. 39QCh. 2 - Prob. 40QCh. 2 - Prob. 41QCh. 2 - Prob. 42QCh. 2 - Prob. 43QCh. 2 - Prob. 44QCh. 2 - Prob. 45QCh. 2 - Prob. 47QCh. 2 - Prob. 48QCh. 2 - Prob. 49QCh. 2 - Prob. 50QCh. 2 - Prob. 51QCh. 2 - Prob. 55QCh. 2 - Prob. 56QCh. 2 - Prob. 57QCh. 2 - Prob. 60QCh. 2 - Prob. 61QCh. 2 - Prob. 67QCh. 2 - Prob. 68QCh. 2 - Prob. 1PCh. 2 - The Backwoods American company in Problem 2-1...Ch. 2 - Prob. 3PCh. 2 - In Problem 2-3, if the direct manufacturing cost...Ch. 2 - Prob. 5PCh. 2 - The Colonial House Furniture Company manufactures...Ch. 2 - Prob. 8PCh. 2 - Prob. 9PCh. 2 - Prob. 10PCh. 2 - Prob. 11PCh. 2 - Prob. 12PCh. 2 - Prob. 14PCh. 2 - Prob. 1.1CPCh. 2 - Prob. 2.1CPCh. 2 - Prob. 3.1CPCh. 2 - Prob. 3.3CPCh. 2 - Prob. 3.4CPCh. 2 - Prob. 3.5CPCh. 2 - Prob. 3.6CPCh. 2 - Prob. 3.7CPCh. 2 - Prob. 3.8CPCh. 2 - Prob. 4.1CP
Knowledge Booster
Background pattern image
Operations Management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    MARKETING 2018
    Marketing
    ISBN:9780357033753
    Author:Pride
    Publisher:CENGAGE L
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L