EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 2, Problem 10QA
Summary Introduction

To explain:The ways in which a firm can standardize or localize its marketing mix.

Introduction: Standardization of marketing refers to the ability to use the standard marketing globally. Standardization is the company’s capability to use the same marketing strategy to a number of countries at once. Localization refers to understanding local consumer preferences and specific requirements and using that information to adapting the marketing mx according to it.

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I need typing clear urjent no chatgpt used i will give 5 upvotes pls full explain with diagram
1. Answer the following about podcasting as a new distribution channel of people who do virtual assistance as their business and include references: • How does podcasting as a distribution channel of a virtual assistant increase their market reach, improve customer experience, and is cost-efficient?  • How does this align with the overall marketing strategy? Consider product, price, promotion, and place. • What is the probable target audience, and what are their probable age, gender, location, and interests?  • Who are the potential participants? Is it wholesalers, retailers, online platforms, or etc.
Instruction:   1. Give one new distribution channels for Virtual Assistance (freelance business) that is not commonly used. - show a chart/diagram to illustrate the flow of the distribution channels. - explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency). - connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).  - define the target audience: (Age, gender, location, interests, etc.).  - lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.)   Kindly provide references.
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