EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 2, Problem 10QA
Summary Introduction
To explain:The ways in which a firm can standardize or localize its marketing mix.
Introduction: Standardization of marketing refers to the ability to use the standard marketing globally. Standardization is the company’s capability to use the same marketing strategy to a number of countries at once. Localization refers to understanding local consumer preferences and specific requirements and using that information to adapting the marketing mx according to it.
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