EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 2, Problem 39C
Summary Introduction

To determine: Ways to implement the recommendation made to W.

Introduction: W company is an American multi-national retail corporation chain that operates through various hypermarkets, discount department stores and grocery stores spread throughout the globe. It is considered as the king of retailing

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Whal are some ways to implement your recommendation?
You are now consulting for an established beverage company. Include a discussion about the company's need to refresh its online image and how the internet should be utilized as part of the broader marketing plan. It is recommended to create mockups of any live web pages before releasing them to the public.
You advise for a big soda manufacturer. Tell the company how to use the internet in their marketing plan and how to boost their online image. Plan any needed web pages.
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