EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 2, Problem 11QA
Summary Introduction
To explain:The meaning of utilitarianism, rights, fairness or justice, common good, and virtue approaches to ethical decision making.
Introduction:Consumers are those who are the final user of the products. Due to them the demand and supply in the market fluctuate, they give companies the reason to run and work.
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