Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 19, Problem 19.5DQ
Summary Introduction
To discuss: The whole channel view and its importance in the international marketing
Introduction:
Whole channel view is a technique to craft an international channel. This takes all the essential links which is used for allotting the goods and services to the final buyer by the seller.
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Chapter 19 Solutions
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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