Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 19, Problem 19.13AC
Summary Introduction
Case summary:
N Company a video streaming service is expanding all over the globe. By the end of 2016, N Company currently has services in 50 countries and wants to expand its service to 200 countries. N company is tending to face many challenges like inadequate household income and lesser percentage of households with high speed internet connections.
It also faces language challenges in F Country as there is a cultural restriction for some English content programs. The next countries to have N Company are Country I, Country S, and Country P. The offerings of N services will be at a price of €7.99 per month coverts to $8.97 during the period of expansion.
To determine: The annual market sales potential for Country S in euros and dollars.
Market demand refers to the total volume a group of consumers buy in a defined time. Defined geographical area, defines
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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