Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 19, Problem 19.11AC
Summary Introduction
Case summary:
Country I has most deadly roads in the world. Country I does not provide the standard safety features in the entry-level cars, despite many companies offer safety features like antilock brakes and air bags. The companies argue that the customers are not affordable to make the safety features because of the additional costs. So, some companies offer standard safety features; some provide at optional and some do not provide at all because of price competitiveness.
To discuss: Whether safety features in vehicles are necessary in the required place or it is unnecessary for the country which does not require these features.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Background:
Since the arrival of Covid-19 many persons have lost their jobs, schools have closed halting children’s access toschool-provided meals and generally citizens are facing unprecedented economic hardship. With these factorsin mind, Kellogg’s has decided to launch a Breakfast Club campaign in your country, in collaboration with schoolsand community centres, to provide breakfast for those in need, especially children who may have yet to returnto in-person classes at school.
“Breakfast clubs provide a healthy meal at the start of the day in a safe and friendly environment. Kellogg’s haslong supported breakfast clubs and so planned a multi-platform approach to communicate key messages aboutthe importance of breakfast and breakfast clubs to various audiences.”A case study entitled Devising a Communications Plan – Kellogg’s examines how Kellogg’s devised a plan tocommunicate the importance of breakfast to various target audiences through a multi-platform campaign. Thiswas in…
You are the Brand Manager of Chevrolet Optra. What do youthink the brand stands for?Mr. Jaiswal comes to the Trade fair and is interested in purchas-ing the vehicle. How would you integrate the principle andcomponents of IMC in order to market the brand to him?Secondly, it comes as grapevine to Mr. Jaiswal that the car haspoor suspensions, how would you use the concept of PublicRelations to counter this rumor doing the damage to yourbrand and relationship?
Company ABC has a dominant share in the GCC Sauce market and owns a successful brand in the category. Research showed that there was a need for sauce with unique taste which could be taken with Asian as well as Western snack foods. The company introduced “Tom-Tam”, a new tomato sauce with tamarind and tangy spices. The product is targeted at the children in the age group of 14 years and above. As a marketing manager, which steps would you like to take while launching this product? How will you conduct the test marketing for this product?
Chapter 19 Solutions
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
Knowledge Booster
Similar questions
- Identify the marketing problem identifiedarrow_forwardAssume you have been appointed as the Chief Marketing Officer of Coca-Cola Singapore in 2024. Recently you received a call from the headquarters in the USA in which they said “Seems like Share a Coke campaign has dried up in Singapore, could you investigate it and find ways to revitalise the campaign in your region, please? We need your recommendation by 18th April”. What recommendations would you have for Singapore revitalisation?arrow_forwardobjectives: Apply the theory and practice of business marketing to real world contexts Summarise the core concepts of B2B organisational marketing Classify the categories of businesses that constitute the B2B market Compare B2B and B2C marketing characteristics question: With the use of an example from your country, discuss how a company can cater their business offering to both B2C and B2B Markets. Where practicable, use examples to present information. Your response should include a brief introduction to the company, their products and/or services and then a detailed discussion on how their products and services are manufactured or sold to meet the needs of both B2C and B2B markets.arrow_forward
- Read the following article and answer the questions listed in order to analyse it. You should adopt a critical thinking approach in viewing the case from sensemaking, CSR, evidence-based management and ethical considerations. Italy makes health COVID ‘green pass’ mandatory for big events - and for pizza Rome Italy significantly ramped up pressure on its unvaccinated population, announcing that a digital or printed health pass would be necessary for a range of everyday leisure activities from theatregoing to dining indoors. The nation is essentially betting that it can revive its slowing vaccination campaign - and avoid future, onerous restrictions - by creating heavy incentives for inoculation. Though technically the pass can be obtained with proof of antibodies or from a recent negative coronavirus test, those paths are far less straightforward than getting vaccinated. And in an evening news conference, Italian Prime Minister Mario Draghi made clear that his goal was to…arrow_forwardRead the following article and answer the questions listed in order to analyse it. You should adopt a critical thinking approach in viewing the case from sensemaking, CSR, evidence-based management and ethical considerations. Italy makes health COVID ‘green pass’ mandatory for big events - and for pizza Rome Italy significantly ramped up pressure on its unvaccinated population, announcing that a digital or printed health pass would be necessary for a range of everyday leisure activities from theatregoing to dining indoors. The nation is essentially betting that it can revive its slowing vaccination campaign - and avoid future, onerous restrictions - by creating heavy incentives for inoculation. Though technically the pass can be obtained with proof of antibodies or from a recent negative coronavirus test, those paths are far less straightforward than getting vaccinated. And in an evening news conference, Italian Prime Minister Mario Draghi made clear that his goal was to…arrow_forwardHi , May i know what does SP stand for ? Here is the link of the solution. https://www.bartleby.com/questions-and-answers/company-b-is-a-retailer-of-mobile-phones-in-australia-that-works-250-days-in-a-year.-the-manager-is-/cfeb4612-21ae-4207-b90b-dfe293b7d768arrow_forward
- Consumer product brands are able to launch more easily (and successfully) due to lower costs of manufacturing and an iimproved ability to target potential consumers through social media. Which of Porter's 5 forces has eperienced the strongest chagn in teh overall power? - supplier power - substitutes - buyer power - barriers to entryarrow_forwardAnswer all questionsarrow_forwardWhat is a product? How do consumer products differ from industrial products? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- New Product Marketing: Capstone Scenario: A leading multinational firm operating within the medical industry is completing the development of adhesive drapes used primarily for pediatric burn victims. These surgical drapes reduce patient infections, are easy to use, and provide affordability and access within even the lowest of GDP emerging markets. Currently, the only existing drapes cost the hospital $200 per set and can only be used for one procedure. It is estimated that this new product innovation will cost the hospital $10 per unit and the manufacturer will have a 20% variable cost. All products are shipped directly from the firm to the hospitals. Shipping and handling is factored into this cost-structure. Overall fixed costs are estimated at $3 million. Miraculously, these new drapes will reduce the current infection rate of 9% by 66.67%. It is estimated that with the older drapes 20% of all such infections led to morbidity. Based upon market analysis, it is estimated that the…arrow_forwardNew Product Marketing: Capstone Scenario: A leading multinational firm operating within the medical industry is completing the development of adhesive drapes used primarily for pediatric burn victims. These surgical drapes reduce patient infections, are easy to use, and provide affordability and access within even the lowest of GDP emerging markets. Currently, the only existing drapes cost the hospital $200 per set and can only be used for one procedure. It is estimated that this new product innovation will cost the hospital $10 per unit and the manufacturer will have a 20% variable cost. All products are shipped directly from the firm to the hospitals. Shipping and handling is factored into this cost-structure. Overall fixed costs are estimated at $3 million. Miraculously, these new drapes will reduce the current infection rate of 9% by 66.67%. It is estimated that with the older drapes 20% of all such infections led to morbidity. Based upon market analysis, it is estimated that the…arrow_forwardNew Product Marketing: Capstone Scenario: A leading multinational firm operating within the medical industry is completing the development of adhesive drapes used primarily for pediatric burn victims. These surgical drapes reduce patient infections, are easy to use, and provide affordability and access within even the lowest of GDP emerging markets. Currently, the only existing drapes cost the hospital $200 per set and can only be used for one procedure. It is estimated that this new product innovation will cost the hospital $10 per unit and the manufacturer will have a 20% variable cost. All products are shipped directly from the firm to the hospitals. Shipping and handling is factored into this cost-structure. Overall fixed costs are estimated at $3 million. Miraculously, these new drapes will reduce the current infection rate of 9% by 66.67%. It is estimated that with the older drapes 20% of all such infections led to morbidity. Based upon market analysis, it is estimated that the…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning