Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 19, Problem 19.19CC
Summary Introduction
Case summary:
Company is the product from Country F which deals with all kinds of cosmetics all over the world. The main success of the company is that it reads and learns all the cultures of the marketing countries. It uses the concept of universalization. After understanding the culture and preference it standardizes their products according to the preference of the consumers.
Characters in the case:
- Company L
To discuss: The disadvantage of Company L’s global approach.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Of the five global product and communications strategies, which best describes L’Oréal’s approach?
How has Four Seasons Hotels operationalized a transnational strategy in order to gain competitive advantage in the global high-end hotel industry?
Which strategy does L’Oréal employ for entering a new market? How does the company benefit from this approach?
Chapter 19 Solutions
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- A chain of well-known surf wear stores is considering expanding to international markets, but they are unsure whether this is a good idea for their business - can you help them decide? Excerpts from the Manager's Meeting Britney: Thanks everyone for coming to the meeting. As you know, the company has been considering international expansion and I would just like to gather your thoughts. Eddie: I think it's a bit early for us. There are plenty of growth opportunities throughout the country for new store locations. There are plenty of large coastal towns and not to mention potential opportunities in major interstate cities. Anna: Yes, we've got plenty of choices, but what's the best opportunity for the future? The Asian markets are starting to grow strongly and many companies are looking to enter them, I don't think we can afford to be a late entrant.arrow_forwardtell us about Netflix's international marketing strategy.arrow_forwardwhat type of political, economic, and competitive challenges does MTV network international face by operating worldwide?arrow_forward
- What is a platform strategy?arrow_forwardWhat are some of the advantages and outcomes that VCI/Ellison has realized from its global efforts?arrow_forwardThe success of entering global markets hinges on thorough research and analysis of the potentialforeign market. With the foregoing statement in mind, discuss why Nando’s is termed a global firmand assess the risks and opportunities that Nando’s had to contend with as they pursued globalexpansion.arrow_forward
- What are Disney's main products and services? How do they sell their top products and services? How do foreigners and outsiders perceive Disney? What went wrong in Disney Paris, and what could be done to imrove it?arrow_forwardWhat relationship management strategy does Walmart use?arrow_forwardDiscuss this statement: "Internationalization is a relevant strategic option for high-tech venture expansion and growth." What makes this statement true? What facts support this statement?arrow_forward
- Advise a business in your country with a locally produced product on how to adapt it to a global market. Which strategy would you recommend? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardWhat differentstrategies a company can adopt to reach global market? Briefly explain withsuitable example.arrow_forwardWhen SMEs internationalised, they faced different challenges as compared to large organizations. The greatest barrier to international market access for an SME is often? A)Inflexible corporate culture. B) Lack of managerial time to deal with internationalisation. C)Shortage of working capital to finance exports. D)Inadequate quantity of and/or untrained personnel for internationalisonarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning