Chapter 19, Problem 19.14MA

Summary Introduction

Case summary:

Country U offers the graduate degree in colleges and universities. The Chinese applicants will be more usually. But it has been declined it 5% in the year 2013 to 2014. The overall foreign student’s rate decreased by 1%.

The biggest spot came into action is Country B. This increases the rate by 24% because of the government of Country B and to boost the advanced degrees from Country U schools. Country B does not have much advanced graduates which was a drawback for the futures growth.

Characters in the case:

• Country U
• Country B
• Country C

To discuss: Demographic profile of B country’s potential students market:

Introduction:

Market potential is measured by sales volume and sales value. This is the whole market size for a specific product at a specific time.