Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 19, Problem 19.19CC
Summary Introduction
Case summary:
Company I is the biggest retailer of furniture. It sells all its furniture all over the world of 41 countries with various culture needs and also it represents the different needs and culture. Company I was very conscious ti adopt the offerings and it stores as to it appeal to the each markets taste.
Characters in the case:
- Company I
To discuss: Whether the company has a global strategy or a series of regional strategies.
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