Case summary:
Company R has the next big e-commerce worldwide. When compared to Country U the sales of Country R are less, though it shines well. The private online retailer O’s sale has rapidly increased in two years. Though, Country R’s e-commerce faces lots of issues because of the emerging of international e-commerce.
Therefore, the government of Country R made many controls on international e-commerce such as imposing import duties on the foreign products and the foreign packages cannot be received by the consumers of Country R.
To discuss: The types of barriers present in Country R, which slows down the expansion of international e-commerce.
Buying and selling of goods and services form different countries through electronic media are termed as international e-commerce.
Want to see the full answer?
Check out a sample textbook solutionChapter 19 Solutions
Principles of Marketing (16th Edition)
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning