Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 19, Problem 19.24MML
Summary Introduction
To determine: The strategies that are utilized in adapting the products to a global market and which will be the best strategy.
Global market:
The activity that deals with the buying and selling of the services and goods throughout the world is known as global marketing.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Advise a business in your country with a locally produced product on how to adapt it to a global market. Which strategy would you recommend? (AACSB: Written and Oral Communication; Reflective Thinking)
List the names of the store brands found in three retail food chains in your country. Identify the private-label brands of another retailer of your choice and comparethe price and quality of one of the products to those of a comparable national brand. (AACSB: Written and Oral Communication; Reflective Thinking)
Is systems selling used extensively in your country or region? Explain how it works. (AACSB: Written and Oral Communication; Reflective Thinking)
Chapter 19 Solutions
Principles of Marketing (16th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- How have marketing communications changed in your country over the past decade? (AACSB: Written and Oral Communication)arrow_forwardWhich generic strategy Airbnb is adopting? Why does Airbnb take this strategy based on your analysis?arrow_forwardAre automobile manufacturers and their dealerships creating an unfair competitive advantage by not sharing information and special tools with independent mechanics? Write an argument supporting the automakers’ actions. (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning; Reflective Thinking)arrow_forward
- Many firms target the lead users or innovators with their new products, assuming that their adoption will trickle down to influence the broader market. Others disagree with this approach and contend that the most efficient and quickest route is to target the broader or even mass market directly. If Allbirds were to enter the Singapore footwear market which one of the two above approaches would you recommend? Why?arrow_forwardExplain what is meant by the term global firm and list the major decisions involved in international marketing. (AACSB: Written and Oral Communication)arrow_forwardIdentify and describe the three major groups of wholesalers operating in your country or region. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- • What have international marketing strategies been key to Kors's success? Describe the role of branding in the global luxury products market. • What can Kors do to expand international sales?arrow_forwardAre marketing practices regulated in your country? What harmful impacts do certain marketing practices have on competition in your country? (AACSB: Written and Oral Communication)arrow_forwardWhat factors do companies consider when deciding on possible global markets to enter? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- Assume that you are the manager for ‘BB Ice cream’ Malaysia. New franchise retail from the UK that is faced with high local competition. Explain with the SEVEN (7) steps of the strategic retail planning process that ‘BB Ice cream’ Malaysia can build a competitive advantage.arrow_forwardName and describe the advantages and disadvantages of the different types of joint venturing when entering a foreign market.arrow_forwardWhat are the onformation systems that Walmart is using and what advantages and disadvantages has in comparison with Amazon's strategy?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
