MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 18, Problem 4AMK
Summary Introduction
To determine: The strength and weakness of the given message strategy.
Introduction:
An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions:
Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience?
In your own understanding, kindly use your own words please expound briefly the potential Advantages and Limitations in detail on
How Sales Promotion and Advertising may influence Product Awareness/Sales in the market?
1. Choose two ads and analyze why you think people might find them offensive, disrespectful, or inappropriate. Could it be changed to be more sensitive? Does the outrage or worry about the ads’message make sense to you? What less controversial approach could the company have taken to promote its product? Should the company have been able to foresee the impact the ad would have?
2. Also think of one commercial or ad campaign in your lifetime that you know caused backlash or that you thought was problematic. Describe what you remember of the ad and the criticisms of it. Was it appropriate for your social context or do you agree with its critics?
3. Use one of the four sociological perspectives (conflict theory, feminist theory, structural functionalist theoryor the symbolic interactionist theory to explain why you think the ads were represented the way they were.
Chapter 18 Solutions
MARKERTING (LOOSE-LEAF)
Ch. 18.1 - Prob. 18.1LOCh. 18.1 - Prob. 18.1LRCh. 18.1 - Prob. 18.2LRCh. 18.2 - Prob. 18.2LOCh. 18.2 - Prob. 18.3LRCh. 18.2 - Prob. 18.4LRCh. 18.3 - Prob. 18.3LOCh. 18.3 - Prob. 1MRDCh. 18.3 - Prob. 18.5LRCh. 18.3 - Prob. 18.6LR
Ch. 18.3 - Prob. 18.7LRCh. 18.3 - Prob. 18.8LRCh. 18.3 - Prob. 18.9LRCh. 18.4 - Prob. 18.4LOCh. 18.4 - Prob. 18.10LRCh. 18.4 - Prob. 18.11LRCh. 18.4 - Prob. 18.12LRCh. 18.5 - Prob. 18.5LOCh. 18.5 - Prob. 18.13LRCh. 18.5 - Prob. 18.14LRCh. 18 - Prob. 1AMKCh. 18 - Prob. 2AMKCh. 18 - Prob. 3AMKCh. 18 - Prob. 4AMKCh. 18 - Prob. 5AMKCh. 18 - Prob. 6AMKCh. 18 - Prob. 7AMKCh. 18 - Prob. 8AMKCh. 18 - Prob. 9AMKCh. 18 - Prob. 10AMKCh. 18 - Prob. 11AMKCh. 18 - Prob. 1BYMPCh. 18 - Prob. 2BYMPCh. 18 - Prob. 3BYMPCh. 18 - Prob. 1VCCh. 18 - Prob. 2VCCh. 18 - Prob. 3VCCh. 18 - Prob. 4VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Help with answering the question below. What, if any, limits do you think there should be on promoting to children? For example, should there be limits on promotional messages targeting to children in terms of their placement, frequency, and content? If so, which medium (i.e. television, online, YouTube or other social media, radio, print, all of them, etc.)?arrow_forwardIf you sell fire extinguishers and your advertising strategy is to show how you may save your family members' lives if you have an extinguisher during a fire, you are appealing to consumers that if they don't buy a fire extinguisher, they are risking their family members' lives. This is an example of * Humor appeal Fear appeal Rationality appeal Emotions appealarrow_forwardDiscuss the ad, including the target market, ad content and design, and message appeal. Do you think the ad accomplishes its objectives (why or why not)?arrow_forward
- You are presently working as a consultant with a well-known soft drink business. Include this conversation as part of your overall marketing strategy when explaining to the business how the Internet should be included into your overall marketing strategy and what efforts the firm should take to improve its online image. Create drafts of all live-required web pages prior to their release.arrow_forwardYour organization specializes in selling fashionable clothes to tweens (age 10 to 12) who wear only the most carefully selected clothes that allow them to project the exact image they want to put out there, right down to their socks. The head of marketing for your company wants to augment in-store sales with sales from a social shopping platform. How might such a platform be designed to appeal to the target audience? What special issues might arise in marketing to this youthful market?arrow_forwardWATCH THIS VIDEO LINKED ENTITLED 10 MOST EFFECTIVE BRITISH ADS/PSA. https://youtu.be/MKvKXGMDc5E THEN ANSWER THIS QUESTION: HOW DOES THE MEDIUM AFFECT THE EFFECTIVENESS OF THE MESSAGE?arrow_forward
- What is an example of advertisement that clearly demonstrates that it is targeting a very specific market. Describe the target market and why you think that consumer behavior knowledge was used in developing the ad. Determine whether any internal or external influences are used in the ad. Also, discuss what phase of the decision-making process the ad is addressing.arrow_forwardAs the product manager for the Scion iA, you and your team are already designing the next model scheduled to be released in three years. You've set a goal to make the brand even more appealing to teens and young adults, and you'd like to know what product features would make the iA more attractive to this target audience. How could you best use social media for this purpose? Develop a social media ad campaign announcing the next model's features and benefits. Monitor sites like Snapchat and Instagram to see what younger people are saying about cars. Create a Facebook page to get people talking about the car and the brand. Set up a social media campaign around the hashtag #iAintDreamin to get people talking about their vision of the next model.arrow_forwardThe marketing director for a furniture (or refrigerator) manufacturer has been assigned the task of developing an integrated marketing communications program to emphasize the furniture’s natural look (or refrigerator's newest functions). Discuss the problems the director may encounter in developing this message and in ensuring that consumers understand the message correctly. What type of noise may interfere with the communication process?arrow_forward
- Outline the strengths and weaknesses of each of these appeals for advertising the new energy drink. As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communication strategies. The traditional elements used include advertising, sales promotion, public relations, and personal selling. Which of these do you feel would be most effective for each of the following clients? Why? 1. A bookstore 2. An all-inclusive resort hotel 3. A university 4. A company that produces organic snacks 5. A sports equipment companyarrow_forwardIf a business wants to gain media attention, make a memorable and positive connection with its target audience, and take a little risk or be a bit edgy, then which type of marketing tool would fit best for its marketing campaign?arrow_forwardExplain the phases of exposure, attention, and comprehension that occur when an individual is shown a particular advertisement. Give an example of advertisements you have seen that have used anthropomorphism to sell products. How did you react to such advertisements? What is your opinion on how effective these advertisements have been in capturing your attention. Give an example of advertisements that have involuntarily caught your attention. Which aspect of the advertisement attracted your attention?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
