MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 18, Problem 9AMK
Summary Introduction

To evaluate: The sales promotion options, and to provide recommendation to the bank for the given situation.

Introduction:

Customer-oriented sales promotion is also known as customer promotion. It consists of sales promotion tools that help a company’s personal selling and advertising directed to the final customers.

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