MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
Question
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Chapter 18, Problem 1VC
Summary Introduction

Case summary:

Company G is a public company located in Country C that earns income from advertisement related to internet search service. Person LP and Person SB are the founders of Company G. At present, the company has more than 20,000 employees with a revenue of $21 billion. The business idea is based on advertising the google users.

Characters in the case:

Company G

Person LP

Person SB

Introduction:

Business practice is a process, method, or procedure followed by companies to have a smooth run in their business.

To discuss: The specific characteristics about Company G and its business practices.

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