Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 17, Problem 17.9AC
Summary Introduction
Case summary: Company AZ is a leading e-commerce site that has upset traditional retailing. However at this point, it appears, Company AZ is in for some troublesome challenge itself. With worldwide e-commerce sales expected to reach nearly $2 trillion every year, A few social media sites are exploring different avenues regarding "Buy" buttons on their locales that let shoppers buy straightforwardly through the social platform.
Company GL is trying different things with "Buy" buttons on list items to counter the just about 40% of customers who currently begin their shopping seeks on Company AZ rather than search engine like Company GL. Company PI began in 1999 as a sharable announcement board where members "Pin" pictures of things they like.
It is currently a multibillion-dollar organization with 70 million month to month guests who have spared in excess of 50 billion articles on a billion Company PI release sheets. Loads of individuals might want to have the option to get a portion of those stuck items, so Company PI has included a "Buy" button to its mobile application.
Characters in the case: Company AZ, Company GL, Company PI.
To discuss: The competitive advantage that make “Buy” button more successful.
Social selling is when a salesmen utilize online social media sites to interact straightforwardly with their prospects. Salesmen will offer some value by responding to prospect queries and offering intelligent content until the prospect is prepared to purchase.
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