Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 17, Problem 17.22MML
Summary Introduction
To Determine: The public policy issues that are related to direct and digital marketing.
Introduction: Direct marketing are activities that work to inspire an direct reaction from an individual beneficiary. Digital marketing includes all advertising, marketing endeavours the utilization of an electronic gadget or the web.
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