Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 17, Problem 17.8CTE
Summary Introduction
To discuss: The way the marketers go with the mobile advertising and develop a presentation that suggests the metrics marketers to measure the mobile marketing effectiveness.
Introduction:
The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.
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Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! *
PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION
Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?
1. Name some of the challenges marketers encounter
when developing advertising and promotional
campaigns. How does the type of product affect
the promotional strategies?
2. You work for an ad agency that has a Super Bowl
sponsor as a client. What approach would you
recommend for your agency as it develops a
campaign-universal, customized for each
geographical region, or something else, and why?
3. What types of companies could benefit from
placing ads on the NFL website, and how can they
use the internet effectively to promote their
products? Consider the impact of technology and
topics of privacy for businesses and business
contracts in your answer.
4. Conclusion: Would you consider a career in
marketing? If yes, explain. If no, why not and what
other career path are you considering. What
workplace readiness skills would be most helpful
for your in your future career path.
Answer the following:
• What are the steps involved in framing Integrated Marketing Communication
• Write short note on Advertising
• What is the importance of Advertising? Explain the objectives of Advertising.
Chapter 17 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- List the main function role in typical full-service advertising agency. How do each of these roles contribute to the creation of communication strategy?arrow_forwardYou are promoting a B2B Business of selling CRM(Customer Relationship Management) Software. What targeting options would you use to run your LinkedIn campaign? Explain all the methods of marketing in Linkedin.arrow_forwardDescribe the types of online advertising availabletoday. Which type of advertising does Google currently dominate? Why?arrow_forward
- Identify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization’s promotional objectives. Is the IMC mix effective for the organization?arrow_forwardEffective digital marketing is not outwardly promotional in nature, but rather serves to educate and inspire consumers who are seeking information. When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort. a) Define online marketing strategies in the 21st Century in detail with a relevant example.arrow_forwardEffective digital marketing is not outwardly promotional in nature, but rather serves to educate and inspire consumers who are seeking information. When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort. Explain social media marketing and mobile marketing related to online business in the 21st Century in detail.arrow_forward
- Effective digital marketing is not outwardly promotional in nature, but rather serves to educate and inspire consumers who are seeking information. When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort. E-commerce has emerged major industry-driven concept in the 21st Century. Explain important factors of e-commerce connected to search engines “Google and Yahoo”.arrow_forwardWhich statement is true of viral marketing? Multiple Choice It involves the e-mailing of bulky video files that take a long time to load. It essentially uses newspaper and magazine ads. It can involve advertising on videos that have already reached viral status. It significantly increases the advertising costs of a company. It does not use video and photo sharing sites.arrow_forwardBased on the chapter readings and one other source, discuss the relevance and significance of an Executive Summary in the formulation of a Social Media Marketing Plan. As a recent College Graduate and a new founder of an Online Gaming Company, list 2 social media platforms and discuss 3 marketing considerations you will adopt for your platforms that you strongly believe are significant to grow your customer base and build brand awareness. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims. Digital Marketing Raj Sachdevarrow_forward
- Write an essay on the following; Advertising, along with other marketing communication tools, play a significant role in building brand equity. Consider the below advertisement and using your own sources, in the form of an essay outline:1. One form of advertising media that Netflorist can use with a suitablejustification of why this media is a good option for Netflorist. (Above the lineor digital media). 2. Strengths and weaknesses of your chosen media 3. Three examples of a promotion that Netflorist can run.arrow_forwardCan you help me answer this question Describe the components of a promotion mix and the different factors can affect them The different types of marketing communications an organization uses comprise its promotion or communication mixCommunication tools that may include advertising, sales promotions, public relations and publicity, professional selling, and direct marketing., which consists of advertising, sales promotions, direct marketing, public relations and publicity, and sponsorships (of events and experiences), The promotion mix also consists of online, social media, and mobile marketing,arrow_forwardIn order for an organization to produce a successful marketing plan, there are many elements to consider. Describe what it means by "advertising clutter" and how marketers can avoid content clutter.arrow_forward
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