Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 17, Problem 17.8CTE
Summary Introduction
To discuss: The way the marketers go with the mobile advertising and develop a presentation that suggests the metrics marketers to measure the mobile marketing effectiveness.
Introduction:
The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.
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