Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 17, Problem 17.12AC
Summary Introduction
Case summary: As per one study, 92% of Country U organizations currently guarantee that social media advertising is significant for their organizations. Person KC was condemned via social media for profiting by the hardship of an ancient transformation to market his site.
Characters in the case: Country U, Person KC.
To discuss: The reasons on whether brand’s marketing message is consistent across all platforms.
Social selling is when a salesmen utilize online social media sites to interact straightforwardly with their prospects. Salesmen will offer some value by responding to prospect queries and offering intelligent content until the prospect is prepared to purchase.
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Principles of Marketing, Student Value Edition (17th Edition)
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