EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 17, Problem 17.7CTE
Summary Introduction
To review: The guidelines and disclosure about the online, mobile advertisements, and social media that are provided by Federal Trade Commission. Whether the needs of Federal Trade Commission with regards to the advertisements and endorsements make Social media T less effective as an advertising medium.
Direct digital marketing has a direct involvement in engagement of the targeted individual consumers and communities of customers to get two factors like the immediate reply and building up an ultimate relationship with customer.
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