EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 17, Problem 17.4DQ
Summary Introduction
To Determine: The advantages and challenges of social media marketing.
Introduction: Social media marketing is a type of web based marketing that uses social networking sites as a promoting apparatus. The objective of social media marketing is to deliver content that clients will impart to their social network to enable an organization to expand mark introduction and widen client reach.
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