EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
Question
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Chapter 17, Problem 17.18CC
Summary Introduction

Case summary:

Company P is a mobile application and social media web company. It reaches heights in less than two year. Later it changes its web designs and e-commerce. The founders of Company P discovers the problem and came up with various facilities and idea. They were searching for something which are completing different.

Characters in the case:

  • Company P

To discuss: The marketing environmental forces which contributes to the explosion of Company P in popularity.

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