EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 17, Problem 17.18CC
Summary Introduction
Case summary:
Company P is a mobile application and social media web company. It reaches heights in less than two year. Later it changes its web designs and e-commerce. The founders of Company P discovers the problem and came up with various facilities and idea. They were searching for something which are completing different.
Characters in the case:
- Company P
To discuss: The marketing environmental forces which contributes to the explosion of Company P in popularity.
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