EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 17, Problem 17.16VC
Summary Introduction
Case summary: Television marketing was connected with low-quality commercials broadcast during certain period or provided obscure merchandise. Whereas Company H has played a effective role in making television marketing. With the use television marketing the products reach the customer directly to their home through television.
Characters in the case: Company H.
To Determine: The advantages Company H does specifically over brick-and-mortar retailers.
Introduction: Direct marketing are activities that work to inspire an direct reaction from an individual beneficiary. Digital marketing includes all advertising, marketing endeavours the utilization of an electronic gadget or the web.
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