Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 16.5, Problem 4TP
Summary Introduction

To discuss: Three steps to set up a public relation program.

Introduction: The management function which assesses the attitude of the public, and makes the changes, as per the public request, in the procedures and policies to execute the course of action to gain the confidence and acceptance of public is known as the public relation program.

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