Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 16.2, Problem 16.2CQ
Summary Introduction

To discuss: The reason to use unique promotional strategies for different countries.

Introduction: Promotional strategy that allows the promoters to go ahead of the monologue in known as the interactive promotional strategy. In this strategy, the promoters try to convince the buyer to purchase the products being offered and seller to work together for mutual benefits.

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