Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 16.4, Problem 16.4AQ
Summary Introduction

To discuss: The reason behind the success of promotion of ice bucket challenge to create awareness about the disease ALS.

Introduction: The unpaid information about individual, product or event being distributed through the media platforms among the public is known as the publicity.

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