Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 16.2, Problem 16.2BQ
Summary Introduction

To determine: The product placements done in TV shows and movies.

Introduction: When the products are put into any TV shows or movies intentionally, so that the customers notice that product and demand it, it is known as product placement.

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