Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 16.3, Problem 3TP
Summary Introduction

To discuss: Seven steps in B2B (Business to Business) selling process and the difference between B2B and B2C selling process.

Introduction: When the products and services of one business is being sold to other business, it is known as the business-to-business selling process also known as B2B selling process.

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